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| Introduction to Project Leadership |
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 CEPL551 Introduction to Project Leadership |
$699.00 |
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| This course introduces the concept of project leadership as being distinct from project management. Project leadership builds upon the technical skills to manage a project and focuses on developing new skills to identify and manage project uncertainty.
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| view full description | view course schedule |
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| Project Teams: Mining Collective Intelligence |
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| CEPL552 Project Teams: Mining Collective Intelligence |
$699.00 |
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| This course is essential for Project Management Professionals (PMPs), project managers, and functional managers charged with leading a cross-functional or project team to success. It is appropriate for business leaders, mid-level managers, and project managers who need to learn the critical leadership skills necessary to ensure the high performance of a project team.
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| view full description | view course schedule |
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| CEPL553 Dealing with Difference |
$699.00 |
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| This course focuses on the three main areas of difference – national culture, personality, and functional perspective – and how different perspectives can create misunderstanding and misalignment issues within a project team. Particular emphasis is placed in diagnosing and overcoming the challenges associated with these differences among team members. A variety of frameworks and toolsets are provided to build bridges of understanding and develop processes to overcome actual and potential disconnects including the Myers-Briggs Type Indicator (MBTI) to identify and overcome personality differences.
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| view full description | view course schedule |
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| CEPL554 Earned Value Management |
$699.00 |
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| Initial emphasis is placed on understanding control systems, the methodology of Earned Value Management, and the tools a project manager can use to measure project progress, including Work Breakdown Structures, network diagrams, scheduled, budgets, and Gantt charts. The communication challenges of reporting project progress and status are also explored, recognizing how your ability to report about your project impacts your reputation as a manager and leader.
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| view full description | view course schedule |
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| Influence Without Authority |
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| CEPL555 Influence Without Authority |
$699.00 |
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| This course focuses on exploring the primary strategies of influence – retribution-based, rationality-based, and reciprocity-based – and provides frameworks and tools to select the most appropriate strategy for the circumstances. Influential power is the result of more than your position in an organization; this course also introduces the Power Motivation Inventory, a diagnostic self-inventory model that will assess your capabilities as an influence agent and prepare you to leverage your abilities to maximize your influence.
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| view full description | view course schedule |
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| CEPL556 Conflict Resolution |
$699.00 |
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| This course focuses on understanding the organizational nature of conflict and the approaches that a leader can use to resolve conflict including, avoidance, competition, accommodation, compromise, and collaboration. Participants will assess their own response to conflict using the Thomas Kilmann Conflict Mode Instrument and will determine which approaches are consistent with their own profile and are appropriate to specific situations. This course also focuses on the technique of principled negotiation to avoid or resolve conflict. Principled negotiation, an interest-based technique popularized in the best-selling book Getting To Yes, provides a framework to separate people from problems, focus on interests, generate options, and evaluate options.
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| view full description | view course schedule |
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| Getting Started on Product and Service Design |
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| CESYS501 Getting Started on Product and Service Design |
$699.00 |
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| Learn how to create sustainable competitive advantage for your business by improving your knowledge and usage of system design principles; understand how to build better products and services.
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| view full description | view course schedule |
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| Targeting Product and Service Designs to Customers' Needs |
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| CESYS502 Targeting Product and Service Designs to Customers' Needs |
$699.00 |
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Learn how to identify what customers want and how to address those desires in your products and services; understand how to build demand into your business.
* Please take Getting Started on Product and Service Design (CESYS501) prior to enrolling in this course.
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| view full description | view course schedule |
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| Exploring the Design Space and Optimizing the Design |
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| CESYS503 Exploring the Design Space and Optimizing the Design |
$699.00 |
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Learn how to give your product or service the extra design factors it needs to succeed in the marketplace.
* Please take Targeting Product and Service Designs to Customers' Needs (CESYS502) prior to enrolling in this course.
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| view full description | view course schedule |
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| Thinking Through the Structure of System Design |
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| CESYS504 Thinking through the Structure of System Design |
$699.00 |
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Learn how to embark on the detailed design of a product or service by presenting detailed information to development teams.
* Please take Exploring the Design Space and Optimizing the Design (CESYS503) prior to enrolling in this course.
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| view full description | view course schedule |
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| Ensuring the Success of Product and Service Design |
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| CESYS505 Ensuring the Success of Product and Service Design |
$699.00 |
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Identify and eliminate risk factors in your design, preventing wasted development budgets, as well as future sales difficulties, product recalls, and bad press.
* Please take Thinking Through the Structure of System Design (CESYS504) prior to enrolling in this course.
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| view full description | view course schedule |
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| Executing and Improving System Design |
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| CESYS506 Executing and Improving System Design |
$699.00 |
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Learn how to hand off a design for production, verify quality, and continuously improve your system design to reduce waste and gain cost efficiencies.
* Please take Ensuring the Success of Product and Service Design (CESYS505) prior to enrolling in this course.
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| view full description | view course schedule |
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| Transformational Excellence: Change Leadership in Healthcare |
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| SLN551 Transformational Excellence: Change Leadership in Healthcare |
$699.00 |
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| To be competitive, reduce risk and meet patients’ needs, hospitals and healthcare organizations must transform the way they deliver services and manage change. Identifying areas at risk and in need of improvement is the first step toward making healthcare organizations operate more efficiently and safely.
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| view full description | view course schedule |
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| Strategic Planning for Healthcare Organizations |
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| SLN552 Strategic Planning for Healthcare Organizations |
$699.00 |
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| Effective strategic planning requires healthcare managers to shift their perspective from being part of a service organization to being part of a business. Learn to evaluate the overall health of the organization and make long-term plans for its survival.
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| view full description | view course schedule |
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| Revising & Implementing Your Strategic Plan |
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| SLN553 Revising and Implementing Your Strategic Plan |
$699.00 |
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| Many medical groups develop strategic plans that are never fully implemented or woven into the fabric of the organization’s mission, vision and operating plans. This course outlines how to plan and conduct a strategic retreat designed to identify the goals critical to your organization’s growth and to construct and implement a plan for achieving them.
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| view full description | view course schedule |
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| SLN563 Practice-based Research |
$699.00 |
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| When a healthcare organization is potentially committing millions of dollars to a capital improvement project, it’s critical to ensure that the design conforms to best practices and is likely to achieve the intended results. This course lays out a practical approach to conducting small-scale, relatively rapid empirical research studies targeting a specific project, in contrast to relying exclusively on the published EBD research literature.
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| view full description | view course schedule |
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| Planning and Designing a Healing Environment |
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| SLN561 Planning and Designing a Healing Environment |
$699.00 |
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| How can you be sure that capital improvement projects in your organization incorporate best practices and achieve their intended goals? The answer is to look at the evidence: what are the approaches that other healthcare facilities undertaking similar projects have used that have worked?
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| view full description | view course schedule |
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| Basic Tools for Facility Planning |
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| SLN562 Basic Tools for Facility Planning |
$699.00 |
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| The process of designing a healthcare facility has a special mission: to have a positive impact on its many users—including patients, families, visitors, nurses, physicians, and other clinical and non-clinical staff—while simultaneously fostering cost-effective operations. This course introduces the must-know concepts and related terminology of healthcare facility planning.
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| view full description | view course schedule |
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| Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions |
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| HAME509HC Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions |
$699.00 |
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| For the non-financial manager, this course serves to answer the important question: how is risk factored into capital budgeting decisions?
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| view full description | view course schedule |
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| Essentials of Marketing Strategy |
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| LSM521 Fundamentals of Market Strategy |
$699.00 |
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| In this first online course of eCornell’s Marketing Strategy for Business Leaders certificate program, you will learn about the role marketing plays within an organization, some ethical questions that surround marketing practices, the impact that a strategic approach can have on marketing within your organization, and the components of a well-defined marketing strategy and overall business strategy. In defining how the organization will successfully engage customers, prospects and competitors in the market arena, you will discover how to think strategically about the market you’re in, why you’re in that market, and what you’re trying to accomplish in that market. You’ll also gain a strategic view of your organization’s “brand.”
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| view full description | view course schedule |
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| Applied Marketing Strategy and Decision-Making Tools |
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| LSM522 Applied Marketing Concepts and Decision Making Tools |
$699.00 |
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| Strategic marketing decisions are informed by data, and that data is best reviewed through a framework. But because different frameworks provide value to the marketing decision maker, you will review and learn how to use best practices for varying data sets. Through these strategic tools, you will apply the core marketing concepts of segmentation, targeting and positioning to a product or service. You will then explore the strategic role of pricing and methods for influencing buying decisions. You will also address common pricing errors and identify instances of pricing mistakes in the market.
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| view full description | view course schedule |
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| Marketing Research & Analysis |
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| LSM523 Marketing Research and Analysis |
$699.00 |
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| This course is the third online course in eCornell’s Marketing Strategy for Business Leaders certificate program based on the Cornell-Queens Executive MBA marketing content. Participants will define goals for marketing research and apply various research methods to gather the data you need. You will review, examine and analyze marketing research to learn more about your customers and your products/services. You’ll also test your results and determine how to apply them to real-life scenarios
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| view full description | view course schedule |
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| Creating and Communicating the Value of Your Brand |
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| LSM524 Brand Equity and Communication |
$699.00 |
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| This course is the fourth online course in eCornell’s Marketing Strategy for Business Leaders certificate program, and is based on the Cornell-Queens Executive MBA marketing content. Participants will examine the concept of branding through a strategic lens to understand why brands are so valuable, and explore the many factors that contribute to that value. You’ll learn that creating a memorable brand takes much more than just developing a strong image. Through the concept of brand equity, you will explore the various aspects of a brand’s success that are created internally, and influenced externally by consumers.
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| view full description | view course schedule |
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| Introducing New Products: Successes and Failures |
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| LSM525 Marketing New Products and Services |
$699.00 |
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| This course is the fifth online course in eCornell’s Marketing Strategy for Business Leaders certificate program, and is based on the Cornell-Queens Executive MBA marketing content. The course will address the importance of new products and services to a firm’s portfolio and identify the various reasons so many new products fail…and how to avoid them.
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| view full description | view course schedule |
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| Distribution Strategy and International Marketing |
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| LSM526 Distribution Strategy and International Marketing |
$699.00 |
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| This is the sixth and final course in eCornell’s Marketing Strategy for Business Leaders certificate program, and is based on the Cornell-Queens Executive MBA marketing content. You will define marketing channels and learn how to leverage them to deliver messaging to potential consumers. You will further develop these channels and use channel expansion strategies to address international marketing and distribution.
We are currently experiencing a high volume of enrollments. Please call 1-866-326-7635 to speak with an Enrollment Counselor.
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| view full description | view course schedule |
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| Issues and Concepts in Equal Employment Opportunities Law |
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| ILRHR501 Issues and Concepts in Equal Employment Opportunities Law |
$699.00 |
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| Learn how federal, state, and local laws affect your employees and your organization as a whole.
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| view full description | view course schedule |
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| Employment Laws for the HR Professional |
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| ILRHR502 Employment Laws for the HR Professional |
$699.00 |
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| Recognize and manage legal issues in the workplace; familiarize yourself with OSHA, FLSA, FMLA, NLRA, and state laws and their applications. This course is part of a series of eCornell courses devoted to human resources and the law. If you are unfamiliar with this topic or uncertain of your ability to accomplish this courses' objectives, you may want to complete Issues and Concepts in Equal Employment Opportunities Law (ILRHR501) prior to enrolling in ILRHR502.
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| view full description | view course schedule |
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| Fundamentals of Welfare and Flexible Benefits |
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| ILRHR503 Fundamentals of Welfare and Legal Benefits |
$699.00 |
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| Negotiate, procure, and administer attractive benefits packages. Learn how an understanding of retirement plans can enhance their value to the organization and its employees.
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| view full description | view course schedule |
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| Fundamentals of Retirement, Flexible and Additional Benefits |
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| ILRHR504 Fundamentals of Retirement, Flexible and Additional Benefits |
$699.00 |
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| Learn about benefits and health plans and accurately communicate that information to your employees. Understand all available options, including flexible benefits and flexible spending accounts.
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| view full description | view course schedule |
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| Organizational Culture and Work/Life Balance |
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| ILRHR505 Organizational Culture and Work/Life Balance |
$699.00 |
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| Use a strong employee relations program to inspire optimal performance from employees. Promote balance between work and life and recognize how everyone's actions reflect corporate culture and strategy.
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| view full description | view course schedule |
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| Communicating and Coaching and Counseling for Improved Performance |
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| ILRHR506 Communicating and Coaching and Counseling for Improved Performance |
$699.00 |
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| Improve performance and resolve workplace issues through effective communications with all members of an organization. Provide counseling and coaching to employees.
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| view full description | view course schedule |
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| Applying and Expanding a Compensation Model |
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| ILRHR507 Applying and Expanding a Compensation Model |
$699.00 |
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| Align your organization's compensation plan to its strategic goals. Use market analysis to implement changes to a compensation plan. Assess internal and external factors and create a dynamic model to administer compensation.
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| view full description | view course schedule |
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| Selection and Staffing: The Selection Process |
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| ILRHR509 Selection and Staffing: The Selection Process |
$699.00 |
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| Identify staffing needs and search effectively for the best candidates. Create a long-term, systematic approach to hiring.
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| view full description | view course schedule |
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| Selection and Staffing: The Staffing Process |
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| ILRHR510 Selection and Staffing: The Staffing Process |
$699.00 |
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| Retain your valued employees, and manage departures and workforce reductions. Systematically assess the effectiveness of selection and staffing in your organization. This course is part of a series of eCornell courses devoted to selection and staffing. If you are unfamiliar with this topic or uncertain of your ability to accomplish this courses' objectives, you may want to complete Selection and Staffing: The Selection Process (ILRHR509) prior to enrolling in ILRHR510.
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| view full description | view course schedule |
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| Assessing, Designing, and Implementing Performance Management Systems |
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| ILRHR511 Assessing, Designing, and Implementing Performance Management Systems |
$699.00 |
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| Drive productivity and growth through performance management. Learn how to develop, implement, and assess a performance appraisal system.
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| view full description | view course schedule |
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| Achieving Year-Round Performance Management and Appraisal |
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| ILRHR512 Achieving Year-Round Performance Management and Appraisal |
$699.00 |
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| Appraise employee performance through constant feedback, effective communication, and goal-oriented leadership. Learn how to establish goals, identify development opportunities, and pinpoint areas for improvement. Achieving Year-Round Performance Management and Appraisal (ILRHR512): This course is part of a series of eCornell courses devoted to performance management and appraisal. If you are unfamiliar with this topic or uncertain of your ability to accomplish this courses' objectives, you may want to complete Assessing, Designing, and Implementing Performance Management Systems (ILRHR511) prior to enrolling in ILRHR512.
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| view full description | view course schedule |
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| Internal Consulting Skills for HR Professionals |
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| ILRHR513 Internal Consulting Skills for HR Professionals |
$699.00 |
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| Provide critical input into your organization's strategic initiatives. Cultivate internal consulting skills and become involved in implementing strategies.
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| view full description | view course schedule |
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| Human Resources Leadership |
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| ILRHR551 Human Resources Leadership |
$699.00 |
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| Develop strategies that improve strategic, ethical, legal, and financial outcomes for your organization. Manage the complexities of interpersonal dynamics at the most senior levels to nurture strong leaders.
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| view full description | view course schedule |
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| Aligning HR Strategy with Organizational Strategy |
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| ILRHR552 Aligning HR Strategy with Organizational Strategy |
$699.00 |
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| Create a vertical-alignment strategy to improve decision-making, people outcomes, processes, and profits. Align HR functions with the organization to execute strategies.
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| view full description | view course schedule |
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| Diversity and Inclusion for Bottom-line Performance |
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| ILRHR553 Diversity and Inclusion for Bottom-line Performance |
$699.00 |
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| Bring diversity to the workforce. Improve performance and attain objectives by using high-involvement practices and diversity management.
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| view full description | view course schedule |
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| Building a Talent Management Culture |
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| ILRHR554 Building a Talent Management Culture |
$699.00 |
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| Attract and retain top talent by communicating and marketing an employment brand. Nurture future leaders and retain your organization's top talent.
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| view full description | view course schedule |
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| ILRHR555 Measuring HR's Impact |
$699.00 |
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| Develop metrics to demonstrate HR's impact on financial, customer, process, and people outcomes. Build a model that links metrics to organizational goals and priorities.
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| view full description | view course schedule |
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| Developing an Agenda for Change |
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| ILRSM509 Developing an Agenda for Change |
$699.00 |
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| Drive change within your organization, adapting it to a dynamic environment and controlling how it evolves.
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| view full description | view course schedule |
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| Mapping the Political Terrain of Allies and Resistors |
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| ILRSM510 Mapping the Political Terrain of Allies and Resistors |
$699.00 |
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| Create a political agenda for change, accounting for both support and resistance to the transition. Anticipate and prepare for dissenting opinions. * Please take Developing an Agenda for Change (ILRSM509) prior to enrolling in this course.
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| view full description | view course schedule |
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| Negotiating Support and Buy-In for Your Agenda |
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| ILRSM511 Negotiating Support and Buy-In for Your Agenda |
$699.00 |
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| Build and negotiate support for your change initiatives. Understand principles of bargaining power and organizational influence and analyze the agendas of other employees. * Please take Mapping the Political Terrain of Allies and Resistors (ILRSM510) prior to enrolling in this course.
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| view full description | view course schedule |
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| Mobilizing the Coalition for Action |
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| ILRSM512 Mobilizing the Coalition for Action |
$699.00 |
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| React to change with an appropriate leadership style. Lead a coalition to manage the change and ensure successful implementation. * Please take Negotiating Support and Buy-In for Your Agenda (ILRSM511) prior to enrolling in this course.
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| view full description | view course schedule |
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| Establishing Momentum: Managing Structure, Resources, and Performance |
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| ILRSM513 Establishing Momentum: Managing Structure, Resources, and Performance |
$699.00 |
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| Empower teams and establish momentum for carrying out change. Maintain the capacity to allocate resources efficiently and to evaluate performance and progress.
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| view full description | view course schedule |
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| Sustaining Momentum: Motivating Through Vision, Culture, and Political Agility |
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| ILRSM514 Sustaining Momentum: Motivating Through Vision, Culture, and Political Agility |
$699.00 |
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| Manage organizational culture to sustain momentum. Exercise political agility to ensure support for the agenda and to promote long-term growth. * Please take Establishing Momentum: Managing Structure, Resources, and Perf (ILRSM513) prior to enrolling in this course.
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| view full description | view course schedule |
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| Preparing for Negotiations |
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| ILRSM515 Preparing for Negotiations |
$699.00 |
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| Learn how to be a proactive negotiator and how to effectively prepare for negotiations. Identify and assess the cultural, competitive, and cooperative elements of negotiation, and know when not to negotiate.
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| view full description | view course schedule |
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| Tactics and Skills for Negotiating |
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| ILRSM516 Tactics and Skills for Negotiating |
$699.00 |
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| Learn how to be a proactive negotiator and how to conduct effective negotiations. Ensure that you negotiate strategically and tactically in order to close the deal.
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| view full description | view course schedule |
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| The Coaching Mindset for Engaging and Developing Others |
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| ILRSM517 The Coaching Mindset |
$699.00 |
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| Learn how to maximize the proactive capacity of employees by adopting a coaching mindset. Develop the skills you need to establish and maintain a coaching dialogue; understand how coaching complements supervision and how to avoid common coaching mistakes.
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| view full description | view course schedule |
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| The Coaching Process for Engaging and Developing Others |
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| ILRSM518 The Coaching Process |
$699.00 |
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| Learn to use the coaching process to identify issues and goals in four key coaching arenas and to work with your proteges to build the skills they need for success.
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| view full description | view course schedule |
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| LSM502 Strategic Thinking |
$699.00 |
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| Assess your organization's strategy, culture, and operations and analyze competitors and the larger industry. Use strategic thinking to identify opportunities for competitive advantage.
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| view full description | view course schedule |
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| LSM503 Scenario Planning |
$699.00 |
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| Use scenario planning to evaluate your organization's strategic position and competencies. Develop plans for expansion in an uncertain future. This course is most valuable if the student is familiar with strategic thinking and concepts. If you are unfamiliar with this topic, we recommend completing Strategic Thinking (LSM502) prior to enrolling in this course.
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| view full description | view course schedule |
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| Executive Decision Making |
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| LSM506 Executive Decision Making |
$699.00 |
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| Minimize risk and uncertainty by applying formal decision-making processes. Take environmental challenges into account under the constraints of limited time and resources.
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| view full description | view course schedule |
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| Leading Through Creativity |
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| LSM507 Leading Through Creativity |
$699.00 |
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| Enhance organizational innovation and increase profits by encouraging creative thinking. Learn techniques that improve both individual and group creativity.
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| view full description | view course schedule |
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| Unlocking Your Leadership Potential |
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| LSM509 Unlocking Your Leadership Potential |
$849.00 |
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| Create a personal leadership development plan designed to address your leadership strengths and weaknesses. Lead by using your strengths to further both your organization and your career.
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| view full description | view course schedule |
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| Overcoming Challenges to Leaders and Their Teams |
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| LSM510 Overcoming Challenges to Leaders and Their Teams |
$699.00 |
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| Identify and overcome obstacles using your personal leadership development plan. Develop strategies to enhance your team and complete new assignments. Before taking this course, participants must have created a personal leadership development plan?either as a result of having successfully completed LSM509, Unlocking Your Leadership Potential, or through a process undertaken in their workplace.
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| view full description | view course schedule |
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| Managing Global Employment Issues and Work Practices |
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| ILRSM840 Managing Global Employment Issues and Work Practices |
$2,900.00 |
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| Managing Global Employment Issues and Work Practices, a 5-week online MasterCourse for HRDC students, teaches the vital knowledge in the advanced HR topics of high-performance work practices, employee relations, alternative dispute resolution, and managing organizational conflict to broaden your understanding of key HR practices and strategies.
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| view full description | view course schedule |
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| Mastering the Time Value of Money |
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| HAME507 Mastering the Time Value of Money |
$699.00 |
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| Master an understanding of the time value of money to assess critical decisions about investments. Project cash flows, calculate payments, and solve lease-or-buy dilemmas.
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| view full description | view course schedule |
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| Making Capital Investment Decisions |
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| HAME508 Making Capital Investment Decisions |
$699.00 |
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| Use formal frameworks to evaluate the feasibility of new initiatives. Make sound investment decisions that increase your organization's profitability. This course requires student knowledge of time value of money concepts. If you are unfamiliar with these concepts, we recommend completing Mastering the Time Value of Money (HAME507) prior to enrolling in this course.
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| view full description | view course schedule |
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| Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions |
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| HAME509 Risk and Return: How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions |
$699.00 |
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| For the non-financial manager, this course serves to answer the important question: how is risk factored into capital budgeting decisions?
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| view full description | view course schedule |
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| Raising Capital: The Process, the Players, and Strategic Considerations |
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| HAME510 Raising Capital: The Process, the Players, and Strategic Considerations |
$699.00 |
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Learn about the decision frameworks financial professionals use to arrive at the company's optimal capital structure. Obtain a thorough understanding of the strategic considerations involved in raising funds for the purpose of investing in projects. Find out how capital structure decisions at the company level influence project decisions at the departmental level.
* We recommend completing How to Identify, Measure, and Incorporate Into Capital Budgeting Decisions (HAME509) prior to enrolling in this course.
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| view full description | view course schedule |
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| Understanding Financial Statements |
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| HAME513 Understanding Financial Statements |
$699.00 |
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| Read and interpret balance sheets, income statements, and cash flow statements. Analyze the current financial situation and identify areas for improvement.
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| view full description | view course schedule |
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| Using Ratio Analysis to Evaluate Financial Performance |
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| HAME514 Using Ratio Analysis to Evaluate Financial Performance |
$699.00 |
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| Use ratio analysis to analyze financial statements. Understand your organization's financial performance and improve its competitiveness. This course requires student knowledge of financial statements. If you are unfamiliar with financial statements, we recommend completing Understanding Financial Statements (HAME513) prior to enrolling in this course.
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| view full description | view course schedule |
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| Marketing Fundamental for the Hospitality Industry |
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| SHA501 Marketing Fundamentals for the Hospitality Industry |
$699.00 |
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| Strengthen your grasp of the fundamentals of marketing, concentrating on the role and scope of marketing in the hospitality industry.
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| view full description | view course schedule |
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| Data Gathering and Analysis in the Hospitality Industry |
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| HAME515 Data Gathering and Analysis in the Hospitality Industry |
$699.00 |
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| Gather, describe, and analyze data on the hospitality industry to extract meaningful business information.
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| view full description | view course schedule |
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| Statistical Decision Making for Hospitality Managers |
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| HAME516 Statistical Decision Making for Hospitality Managers |
$699.00 |
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| Predict future behavior from existing data. Make effective decisions by using statistical tools, identifying significant trends, and analyzing organizational data.
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| view full description | view course schedule |
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| Introduction to Hotel Revenue Management |
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| SHA531 Introduction to Hotel Revenue Management |
$699.00 |
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| Implement a revenue management strategy that maximizes profits by shifting the focus to managing revenue per available room. Apply effective pricing models and duration-management techniques.
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| view full description | view course schedule |
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| Forecasting and Availability Controls in Hotel Revenue Management |
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| SHA532 Forecasting and Availability Controls in Hotel Revenue Management |
$699.00 |
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| Use forecasts to predict demand and learn how demand influences other organizational functions. Calculate and account for error and apply length-of-stay controls
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| view full description | view course schedule |
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| Pricing Strategy and Distribution Channels in Hotel Revenue Management |
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| SHA533 Pricing Strategy and Distribution Channels in Hotel Revenue Management |
$699.00 |
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| Set prices that are congruent with your organization's positioning and sales strategies. Use the appropriate distribution channels to manage prices.
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| view full description | view course schedule |
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| Overbooking Practices in Hotel Revenue Management |
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| SHA534 Overbooking Practices in Hotel Revenue Management |
$699.00 |
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| Overbook strategically to account for no-shows and minimize costs, uncertainty, and customer impact. Examine visiting groups' costs and revenues to identify profitable targets.
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| view full description | view course schedule |
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| Non-Traditional Applications of Hotel Revenue Management |
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| SHA535 Non-Traditional Applications of Hotel Revenue Management |
$699.00 |
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| Develop, implement, and monitor revenue-maximizing strategies in hospitality-related industries. Maximize top-line revenue in spas, golf courses, and meeting spaces.
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| view full description | view course schedule |
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| Strategic Hospitality Management I: Formulating Strategy |
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| SHA551 Strategic Hospitality Management I: Formulating Strategy |
$699.00 |
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| Develop a strategic perspective for your firm and create a strategy designed to establish a clear organizational direction.
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| view full description | view course schedule |
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| Strategic Hospitality Management II: Creating Value |
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| SHA552 Strategic Hospitality Management II: Creating Value |
$699.00 |
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| Evaluate strategic alternatives and leverage the firm's internal resources and capabilities to create value and sustainable competitive advantage.
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| view full description | view course schedule |
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| Strategic Hospitality Management III: Implementing Strategy |
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| SHA553 Strategic Hospitality Management III: Implementing Strategy |
$699.00 |
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| Implement a strategy and establish a control system to ensure that strategic objectives are met.
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| view full description | view course schedule |
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| Financial Analysis of Hotel Investments |
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| SHA561 Financial Analysis of Hotel Investments |
$699.00 |
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| Evaluate hotel investment and hotel financing decisions and structure deals that meet the needs of the owner, the operator, and the lender.
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| view full description | view course schedule |
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| Control of Hotel Real Estate |
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| SHA562 Control of Hotel Real Estate |
$699.00 |
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| Learn how investors separate ownership from control of hotel properties, how management contracts are negotiated, and how to prepare term sheets from the perspectives of both owners and operators.
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| view full description | view course schedule |
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| Valuing Hotel Investments Through Effective Forecasting |
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| SHA563 Valuing Hotel Investments Through Effective Forecasting |
$699.00 |
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| Produce accurate forecasts of the real estate revenues and expenses needed to support hotel operations; perform market studies to quantify demand.
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| view full description | view course schedule |
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| Valuing Hotel Intellectual Property and Structuring the Capital Stack |
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| SHA564 Valuing Hotel Intellectual Property and Structuring the Capital Stack |
$699.00 |
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| Value the intellectual property rights created in management contracts and franchise agreements; learn how debt and equity capital markets are used to enhance the value of the real estate.
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| view full description | view course schedule |
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| Developing an Asset Management Strategy |
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| SHA565 Developing an Asset Management Strategy |
$699.00 |
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| Develop an asset management strategy and plan; use contemporary techniques to create forecasts and analyze sell versus hold alternatives.
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| view full description | view course schedule |
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| Achieving Hotel Asset Management Objectives |
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| SHA566 Achieving Hotel Asset Management Objectives |
$699.00 |
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| Administer and renegotiate management contracts, evaluate capital expenditures, benchmark a property’s performance, perform asset risk analyses and evaluate hotel refinancing.
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| view full description | view course schedule |
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| Conducting Effective Hospitality Marketing Research |
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| SHA502 Conducting Effective Hospitality Marketing Research |
$699.00 |
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| Learn to conduct effective market research in the hospitality industry, identify target markets, and position your product for those markets.
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| view full description | view course schedule |
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| The Hospitality Marketing Mix: Product and Price |
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| SHA503 The Hospitality Marketing Mix: Product and Price |
$699.00 |
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| Find out how to tailor the design and pricing of your hospitality products or services to your target market.
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| view full description | view course schedule |
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| The Hospitality Marketing Mix: Place and Promotion |
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| SHA504 The Hospitality Marketing Mix: Place and Promotion |
$699.00 |
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| Explore issues related to the location of your hospitality products and services and to the distribution channels you use to reach your target markets. Learn to design promotions specific to the demographic characteristics of your target market.
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| view full description | view course schedule |
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| Meeting the Challenges of Foodservice Management |
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| SHA505 Meeting the Challenges of Foodservice Management |
$699.00 |
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| This course identifies major challenges facing foodservice operations and delivers the strategies hospitality professionals need to address them. It explores success and failure, providing critically useful perspectives for those intending to plan, open, and manage a foodservice operation.
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| view full description | view course schedule |
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| Foodservice Management: Marketing, Service and HR Systems |
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| SHA506 Foodservice Management: Marketing, Service, and HR Systems |
$699.00 |
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| Learn how to enhance the customer experience at your foodservice operation and increase the effectiveness of key internal systems, too. Find out why market research should drive decisions about service style and service level, and get the tools you need to handle customer- and employee-related management challenges.
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| view full description | view course schedule |
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| Foodservice Management: Menu Planning and Marketing & Merchandising Strategies |
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| SHA507 Foodservice Management: Menu Planning and Marketing & Merchandising Strategies |
$699.00 |
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| Find out why the menu is the starting point for meeting customer expectations and achieving the business objectives of a foodservice operation. This course explores the importance of menu design and layout, and looks at the integral part the menu plays in conveying the personality of the foodservice. It explains how managers use operational systems to support their business objectives.
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| view full description | view course schedule |
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| Foodservice Management: Control Systems and Related Systems |
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| SHA508 Foodservice Management: Control Systems and Related Systems |
$699.00 |
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| Explore the functions of management and the stages in the development of a successful high-level manager. Discover how managers establish and use operational systems for purchasing, receiving, and storage.
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| view full description | view course schedule |
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| Introduction to Restaurant Revenue Management |
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| SHA509 Introduction to Restaurant Revenue Management |
$699.00 |
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| Learn the key concepts of the restaurant revenue management approach and find out how you can implement this approach in five steps. See how others have used revenue management successfully to increase revenue during hot, warm, and cold business periods.
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| view full description | view course schedule |
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| Managing Revenue with Service Cycle Changes |
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| SHA510 Managing Revenue with Service Cycle |
$699.00 |
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| Discover how to use service cycle data to identify operational problems that may be inhibiting your ability to generate revenue. Using practical analytical tools, diagnose and solve issues that have made it difficult to increase your revenue.
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| view full description | view course schedule |
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| Managing Revenue with Table Mix |
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| SHA511 Managing Revenue with Table Mix |
$699.00 |
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| This course on restaurant revenue management explains why both meal duration and occupancy levels have a profound effect on the bottom line. It presents concepts, methods, and strategies managers can use to increase revenue.
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| view full description | view course schedule |
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| Managing Revenue with Pricing |
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| SHA512 Managing Revenue with Pricing |
$699.00 |
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| Pricing is one of the cornerstones of restaurant revenue management. This course shows you how to use variable pricing to increase revenue at your restaurant. It prepares you to perform analyses and make calculations needed for successful revenue management implementation.
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| view full description | view course schedule |
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| Managing People More Effectively |
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| HAME512 Managing People More Effectively |
$699.00 |
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| This course teaches you to recognize the signs of stress so that you can manage stress effectively. It presents the steps of the counseling process and enables you to initiate a counseling relationship when appropriate.
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| view full description | view course schedule |
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| Understanding Team Dynamics |
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| HAME504 Understanding Team Dynamics |
$699.00 |
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| Organize individuals into highly effective, productive, dynamic teams. Create positive results and maintain competitive advantages through strong team performance.
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| view full description | view course schedule |
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| Facilitating Group Decisions |
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| HAME505 Facilitating Group Decisions |
$699.00 |
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| Develop creative solutions and generate new ideas through efficient group decision making. Enhance productivity and performance through cohesive, flexible, responsive teams.
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| view full description | view course schedule |
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| Improving Personal and Workgroup Productivity |
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| HAME506 Improving Personal and Workgroup Productivity |
$699.00 |
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| Lead team meetings that result in increased productivity. Structure personal time, workload, and priorities to maintain a positive work-life balance.
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| view full description | view course schedule |
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| Managing Strategic Change |
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| HAME511 Managing Strategic Change |
$699.00 |
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| Carry out change initiatives that keep your organization productive and competitive in a dynamic environment. Assess your personal ability to facilitate change.
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| view full description | view course schedule |
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| Creating Service Cultures |
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| HAME518 Creating Service Cultures |
$699.00 |
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| Exceed customer expectations through establishing a strong internal service culture. Select and develop high-performing employees and set, maintain, and surpass service standards.
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| view full description | view course schedule |
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| Secrets of Phenomenal Customer Service |
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| HAME519 Secrets of Phenomenal Customer Service |
$699.00 |
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